|  | | This course is designed to provide students with basic concepts and skills in tourism marketing, and will address differences between tourism and other industries. Students will learn how marketing managers can position their products or destinations to capture customers. Also this course will introduce the students to the most recent concepts in tourism marketing. In addition, part of the course will be discussing the Jordanian Tourism Industry in order to help the student in building a better understanding of the destination branding and how to reflect that in planning successful marketing strategies and plans.
This course required the students to become involved in a group project with an outside agency related to the tourism industry. | 1st, 2nd, 1st Summer & 2nd Summer of 2016/17 - 1st, 2nd, & Summer of 2017/18 - 2nd of 2018/19 - 1st & 2nd of 2019/20 - 1st and 2nd of 2020/21 - 1st of 2021/22 |
| | | Marketing Public Relations will introduce the student to the PR function within an organization and give them a solid understanding of PR as a process and its place in a company’s overall marketing mix. The student will learn how to identify PR opportunities; conduct the appropriate research; identify audiences and media; plan and create a PR campaign; work with the media; and evaluate a campaign’s results. | 1st Summer, 2016/17 - 1st, 2nd, & Summer of 2017/18 - 1st, 2nd & Summer of 2018/19, 2nd of 2018/19 - 1st, 2nd & Summer of 2019/20 - 1st, 2nd & Summer of 2020/21 - 1st of 2021/22 |
| | | The course focuses on the unique challenges of marketing and managing services and delivering quality service to customers. The attraction, retention, and building of strong customer relationships through quality service and services are at the heart of the course content. The course is equally applicable to organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunication, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high technology manufacturers, automotive, industrial products, etc.). | 1st & 2nd 2018/19 , 1st 2021/22 |
| | | This course seeks to introduce and develop a general understanding of the key concepts, tools and theories of relevance to marketers today. Marketing has become recognized as a vital ingredient of business in many different sectors. The contexts in which marketing will be considered in this module will range from consumer marketing through to services marketing, business-to-business, social marketing and not-for-profit marketing. The module will start by examining the history and philosophy of the marketing concept and the basic principles of marketing management and strategy. It will consider aspects of buyer behaviour, marketing research and the marketing mix, extending to the services marketing mix. | Summer of 2015/16 - 1st, 2nd, 1st Summer, 2nd Summer of 2016/17 - 1st & 2nd of 2017/18 - 1st & 2nd of 2018/19 - 1st & 2nd of 2019/20 - 1st, 2nd & Summer of 2020/21 |
| | | This course introduces the nature and role of selling and sales management before relating this to the marketing concept. Also, through this course the instructor will provide a detailed examination of consumer and organisational buyer behaviour.
This course will give an overview of sales responsibilities including prospecting, customer records and information feedback, managing the sales cycle, self-management, dealing with complaints, the provision of service and the implementation of sales strategies. Moreover, this course introduces issues related to the management of the salesforce and examines the important elements of recruitment and selection.
Finally, this course will provide students with the required knowledge about sales forecasting and budgeting. | 1st & 2nd of 2018/19 |
| | | This course is designed for students to bridge the knowing-doing gap. To this end, every class session will involve hands-on application of concepts in problem sets that students will work through as teams. The course will bring together varied viewpoints on channel management and weld together theory and practice into a meaningful educational experience. Students will learn:
• The systems view of marketing channels.
• The behavioral considerations of marketing channel management.
• How to target markets and design channel strategy.
• How to make strategic vs. tactical decisions in managing marketing channels and distribution systems.
• Why marketing channels evolve and why channel member motivation is essential.
• About the interplay between price and marketing channels and their considerations in marketing strategy formulation.
• About the on-going challenges for marketing channel management practice and the changing global landscape.
| Summer of 2017/18 |
| | | Marketing as a process is more than dealing with its main activities such as product development,
pricing, placing and communication with customers separately, but to get involved in marketing
decisions to harmonize the organization’s objectives, capabilities and resources with the needs and
opportunities of the marketplace.
This course is designed to introduce the MBA students to the key principles and activities necessary
to have an appreciation of the importance of the role that marketing plays in the ‘tool kit’ of every
organisational leader and manager. The students will be required to analyze the practices of a range
of organizations presented in case studies by utilizing the ideas presented in this course. At the end of
this course, the students should be able to view any business from a marketing-oriented perspective. | Summer 2018/19 - 1st, 2nd & Summer of 2019/20 - 1st & 2nd of 2020/21 - 1st of 2021/22 |
