| | | This course seeks to introduce and develop a general understanding of the key concepts,
tools and theories of relevance to marketers today. Marketing has become recognized as a
vital ingredient of business in many different sectors. The contexts in which marketing will
be considered in this module will range from consumer marketing through to services
marketing, business-to-business, social marketing and not-for-profit marketing. The
module will start by examining the history and philosophy of the marketing concept and
the basic principles of marketing management and strategy. It will consider aspects of
buyer behaviour, marketing research and the marketing mix, extending to the services
marketing mix. | 2014/2015 | | | | This course examines the consumers’ buying and consumption processes, both as individuals and
as members of a group. In addition to the factors affecting the buying decision process, Including
the psychological, physical, sociological and economic theories of consumer behavior.
| 2019/2020 | | | | Building and effectively maintaining brand equity is among the top priorities of high
performing companies. Effective brand-building and brand management drives superior
financial results, consumer loyalty and competitive insulation. This course provides students
with insights into how profitable brand strategies can be created and the implications for
brand management professionals. The class blends marketing theory and practice to provide
perspective on corporate marketing and the brand management function
| 2015 -present | | | | The objective of the course is to help students understand the principles and practices of
marketing communications, involving tools used by marketers to inform consumers and
to provide a managerial framework for integrated marketing communications
planning. Topics: the role of integrated marketing communications, organising for
advertising and promotion, consumer behaviour perspective, the communication
process, promotional objectives and budgets, creative strategy, media planning and
strategy, broadcast/print & support media, direct marketing, sales promotions, PR and
publicity, personal selling, international promotion, business-to-business promotions,
and regulations and ethics. | 2015 -present | | | | Marketing Public Relations will introduce the student to the PR function within an organization and
give them a solid understanding of PR as a process and its place in a company’s overall marketing mix.
The student will learn how to identify PR opportunities; conduct the appropriate research; identify
audiences and media; plan and create a PR campaign; work with the media; and evaluate a campaign’s
results.
| 2015-2017 | | | | This course is designed to provide students with basic concepts and skills in tourism
marketing, and will address differences between tourism and other industries. Students will
learn how marketing managers can position their products or destinations to capture
customers. Also this course will introduce the students to the most recent concepts in tourism
marketing. In addition, part of the course will be discussing the Jordanian Tourism Industry
in order to help the student in building a better understanding of the destination branding
and how to reflect that in planning successful marketing strategies and plans. | 2015-2017 | | | | This course will enable students to develop decision making skills related to retailing. Topics may
include retail strategy, location planning ,merchandise planning, store layout, product line and
resource determination, promotional strategies, and customer service
| 2015 -present | | | | This course introduces the nature and role of selling and sales management before
relatingthis to the marketing concept.Also, through this course the instructor will provide a
detailed examination of consumer and organisational buyerbehaviour.
This course will give an overview of salesresponsibilities including prospecting,
customer records and information feedback,managing the sales cycle, self-management,
dealing with complaints, the provisionof service and the implementation of sales strategies.
Moreover, this course introduces issues related to the management of the salesforce and
examines the important elements of recruitment and selection.
Finally, this course will provide students with the required knowledge about sales
forecastingand budgeting. | 2018-present | | | | Overview of the selling process, examination of the legal and ethical issues of organizations
which affect salespeople, identification of the communication process between buyers and
sellers and how to understand different types of buyers, examination of the sales dialogue
and its importance in building a trust-based sales relationship,and concluding with the
importance of addressing buyers’ concerns and ways to earn commitment. | 2018-2019 |
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