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Dr. Amjad Abu Elsamen
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When Does Mood Matter? The Effect of Mood and Involvement on Purchase Intention
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Dr. Amjad Abu Elsamen
Academic Conferences
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When Does Mood Matter? The Effect of Mood and Involvement on Purchase Intention
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Research Title
When Does Mood Matter? The Effect of Mood and Involvement on Purchase Intention
Authors
Amjad Abu ELSamen
Conference
Federation of Business Disciplines, Association of Collegiate Marketing Educators
Country
USA
Date
2010
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Content Type:
Announcement
Created at 3/28/2010 11:45 AM by Dr. Amjad Abu Elsamen
Last modified at 3/28/2010 12:00 PM by Dr. Amjad Abu Elsamen
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