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Dr. Amjad Abu Elsamen
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The influence of Mood and Framing on Warranty Purchase; the Meditational Effect of Purchase Risk
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Dr. Amjad Abu Elsamen
Academic Conferences
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The influence of Mood and Framing on Warranty Purchase; the Meditational Effect of Purchase Risk
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Research Title
The influence of Mood and Framing on Warranty Purchase; the Meditational Effect of Purchase Risk
Authors
Amjad Abu ELSamen and Fernando Jimenez
Conference
The American Marketing Association Annual Conference
Country
USA
Date
2010
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Content Type:
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Created at 3/28/2010 11:47 AM by Dr. Amjad Abu Elsamen
Last modified at 3/28/2010 11:59 AM by Dr. Amjad Abu Elsamen
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