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Research Interests

Research Interests

Details

• Marketing strategy formulation:
 Product positioning
 Promotion & Integrated marketing communication
 Brand audit and management
 Competitive analysis
 Customer relationship management
 Internal marketing implementation
• Marketing research and data mining:
 Database Marketing  and Data Mining   
• Service Marketing
 Assessment of service quality
 Customer service skills
 Assessment of customers’ satisfaction

Attachments

Created at 3/28/2010 11:43 AM by Dr. Amjad Abu Elsamen
Last modified at 3/28/2010 11:43 AM by Dr. Amjad Abu Elsamen