The objective of this course is to introduce the students to the core of marketing and the basic elements of the marketing mix. In addition this course will clarify the role of the marketing organization and the effect of marketing on all types of organizations (public, private, profit and nonprofit).
An introduction to marketing research and marketing information system will be discussed as well as the influence of the external and internal environment on the purchasing behavior of the target market.
Finally, the course will introduce the students to the fundamentals of international Brand management Green and environmental marketing Pricing policies Public relations marketing and will provide a base for other specialized courses in marketing.
This course covers the following topics: the concept of service marketing, the development of services marketing, the characteristics of services and its marketing applications, marketing planning for services; the service marketing mix elements, services quality & productivity; international marketing of services and management of marketing of services & control.
This course aims at defining the nature and concept of marketing research and its importance in the decision marketing process in marketing. It provides students with a conceptual framework of the research process beginning the problem, and determining the tools and techniques used in collecting, analyzing, and explaining marketing data as well as interpreting the results. The course also deals with the scaling process; it attempts to teach the students how to build scales and how to use applied research techniques statistics and sampling a large rang of data analysis techniques will be provided to the students, such as , Regression , ANOVA , and other methods.
The objective of this course is to improve the knowledge and importance of strategic marketing for organization in both public and private enterprise in order to accommodate the continuous changing environment.
Another objective of this course is to emphasize the benefits of using strategic tools and scientific methods that are applied in developed countries; furthermore this course will attempt to teach the students on how to build specifics marketing strategies for specific products/services based on realistic information. The Jordanian market will be used in our analysis and referred to during the course.
Students develop skills in planning, constructing and organizing one-to-one marketing activities. Included in these activities are collaborative relationships between consumers and sellers that can be applied by both small and large organizations. New technologies in interactive marketing and in database creation and implementation will be studied.
The purpose of this course is to aquatint the students with the major behavioral concepts that lay the foundation of the study of consumers and why they buy. By analyzing and integrating topics such as perception, learning, personality, reference groups, social classes and other behavioral theories the marketing manager will be able to develop and implement an effective marketing plan that will be more suitable to reach its target market. The study of Consume Behavior also includes the discussion of the various internal and external elements that affects the consumer as an individual or as a member of a group and to assist the Marketing Manager in understanding the motives behind the consumers decision.
Furthermore, applying these theories to the Jordanian market is also and objective for it will help students understand the changing role of marketing as a response to the changing economic cultural and social behavior in Jordan.
Article contains the following topics: strategic marketing, strategic planning, analysis of situational, financial analysis, definition and market analysis, analysis of the final consumer and industrial, situation analysis and strategic competition, market strategy targeted, program strategy Alahlala catalog, strategies marketing mix, and plan strategic marketing, implementation and evaluationstrategies
This article discusses the basics of scientific research relating to the definition of scientific research and clarify the significance and types of steps and curricula. It's also dealing with the sources and methods of data collection and data analysis techniques as well as sampling methods, appreciation and all parametric statistical methods and nonparametric that can be used in the analysis.