Skip Ribbon Commands
Skip to main content

Course

Islamic Banking Marketing

Description

This course deals with Islamic banking marketing: general definition of Islamic banks and investment models, introduction to commercial marketing, definition of marketing in Islamic banks, marketing environment and analysis, structure of marketing units in Islamic banks, marketing mix, marketing relationship risk management, banking marketing tools and controls. Legitimacy, marketing strategies.

Academic Year

 

Attachments

التسويق المصرفي الاسلامي بالانجليزي.doc    
Created at 12/19/2018 1:25 PM by Raid Al_mounes
Last modified at 12/19/2018 1:25 PM by Raid Al_mounes