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Dr. Ra'ed Algarabat
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Description
Academic Year
Consumer Behavior
The purpose of this course is to aquatint the students with the major behavioral concepts that lay the foundation of the study of consumers and why they buy. By analyzing and integrating topics such as perception, learning, personality, reference groups, social classes and other behavioral theories the marketing manager will be able to develop and implement an effective marketing plan that will be more suitable to reach its target market. The study of Consume Behavior also includes the discussion of the various internal and external elements that affects the consumer as an individual or as a member of a group and to assist the Marketing Manager in understanding the motives behind the consumers decision.
Furthermore, applying these theories to the Jordanian market is also and objective for it will help students understand the changing role of marketing as a response to the changing economic cultural and social behavior in Jordan.
Second Year
Electronic Marketing
This course helps you to understand the different approaches taken towards e-marketing and the various components of an e-marketing plan. A series of strategies are also provided to assist you when implementing a Web presence as part of your marketing mix. You will learn to identify common approaches to e-marketing identify typical components of an e-marketing plan, incorporate Internet elements into a marketing mix by following three strategies, construct your web site, promote your Web presence, and manage online content effectively.
Third Year
Follow
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