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Prof. Ibrahim Alabbadi
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Academic Information
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Course
Description
Academic Year
Pharmaceutical Field Training (I)
Field training according to a prepared plan under direct supervision of a faculty member. Evaluation at the end of training.
Third year
Pharmaceutical Field Training (II)
Field training according to a prepared plan under direct supervision of a faculty member. Evaluation at the end of training.
Fourth year
Pharmaceutical Promotion and Marketing (I)
Principles of marketing and marketing concepts. Needs, exchange and communication process. Modern concept of marketing and influence of environment. Pharmaceutical marketing aspects and its applications in Jordan market emphasizing on sales call steps, selling skills and techniques.
Fifth year
Pharmaceutical Promotion and Marketing (II)
Marketing strategy and marketing management. Environmental forces anticipation and contingency planning. Marketing plan development. Team work, time and stress management briefing. Some consumer behavior aspects.
Fifth year
Pharmacoeconomices
Methods and techniques for evaluating costs and cost-effectiveness of health, medical, and pharmaceutical interventions. Emphasis on economic evaluation, decision analysis, and modeling techniques for resource allocation and decision making. Applications to technology assessment, health policy, clinical practice, drug pricing policy and price control, drug expenditure, and resource allocation
Fourth year
Principles of Marketing
This course covers the following topics: the core of marketing concepts, marketing and its environment, marketing research and marketing information system, target markets: market segmentation , consumer buying behavior, organizational markets and buying behavior. It also focuses on the elements of the marketing mix: product decisions, price decisions, distribution
First year-Faculty of Business
Pharmaceutical Management and Accounting
Drug and Pharmacy law
Pharmacy history
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