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		Research Title	Authors	Journal	Volume & Page Numbers	Publisher	Year
		Building e-loyalty through online banking features: mediating role of e-trust	DF Kakeesh, GA Al-Weshah, N Al- Ma'aitah, LT Abualsamen	International Journal of Management Practice	TBC	Inderscience Enterprises Ltd.	2025*
		Entrepreneurial Marketing and Business Performance in SMEs: The Mediating Role of Competitive Aggressiveness	Dana Kakeesh, Ghazi Al-Weshah, and Ali Alalwan	Journal of Marketing Analytics	In press	Springer International Publishing AG	2024
		Female Entrepreneurship and Entrepreneurial Ecosystems	Dana Kakeesh	Journal of Research in Marketing and Entrepreneurship	26(3) 485-526	Emerald	2024
		Severe depression association with the addiction to fast food and smartphones in Jordanians: a cross‑sectional study	Nawal AlSakarneh, Dana Kakeesh, Khaled Al-Marazeeq, Ali Ahmad Banysaed & Omar Gammoh	Discover Food	4(168) 1-10	Springer Nature	2024
		Consumer Post-Adoption of E-Wallet: An Extended UTAUT2 Perspective with Trust	Abd Al-Haleem Zaid Kilani Dana F. Kakeesh Ghazi A. Al-Weshah Mutaz M. Al-Debei	Journal of Open Innovation: Technology, Market, and Complexity	9(3) 1-16	Elsevier	2023
		Integrating Electronic Customer Relationship Management and Artificial Intelligence: A Theoretical Foundation for Marketing Intelligence in the Service Industry	Ghazi A Al-Weshah, Dana F Kakeesh, Farah Shishan	In Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence	73-104	IGI Global	2023
		Training Needs Assessment for Small Businesses: The Case of the Hospitality Industry in Jordan.	Ali Hyasat, Ghazi A Al-Weshah, Dana F Kakeesh	GeoJournal of Tourism and Geosites	40(1) 20-29	Editura Universitati din Oradea	2022
		Maintaining Customer Loyalty Using Electronic Customer Relationship Management (E-CRM): Qualitative Evidence from Small Food Businesses in Jordan	Dana F Kakeesh, Ghazi A Al-Weshah, Noor Al- Ma'aitah	Studies of Applied Economics	39(6) 1-18	Universidad de Almería	2021
		Digital marketing strategies and international patients’ satisfaction : an empirical study in Jordanian health service industry	Ghazi A Al-Weshah, Dana F Kakeesh, Noor Al- Ma'aitah	Studies of Applied Economics	39(6) 1-14	Universidad de Almería	2021
		Leveraging Market Share through Selling Skills: The Mediating Role of Adaptive Selling Behaviour	Dana F Kakeesh, Ghazi A Al-Weshah, Ruba B Dabaneh	International Journal of Business Performance Management	22(1) 363 - 379	Inderscience Enterprises Ltd	2021
		Investigating the impact of atmospherics and online flow cues on visiting intentions: The Case of Jordan Virtual Tourist Centre	Tamather Shatnawi, Ashour Laila, Dana Fawzi Kakeesh	International Journal of Electronic Marketing and Retailing	11(1) 1-23	Inderscience Enterprises Ltd	2020
		The Role of the Online Flower of Service in Enhancing Guest Loyalty via the Mediating Role of Guest Experience: A Structural Equation Modeling Approach	Ala'Eddin Ahmad, Dana Kakeesh, Mohammad Abuhashesh	International Journal of Electronic Marketing and Retailing	13(1) 1-24	Inderscience Enterprises Ltd	2020
		How tourism quality creates satisfaction from the perspective of international tourists	Dana F Kakeesh, Alaeddin Mohammad Khalaf Ahmad	Jordan Journal of Business Administration	16(2) 473-495	The University of Jordan	2020
		The effect of services marketing mix elements on customer-based brand equity: An empirical study on mobile telecom service recipients in Jordan	Hani Al-Dmour, Zu'bi Zu'bi, Dana Fawzi Kakeesh	International Journal of Business and Management	8(11) 13-26	Canadian Center of Science and Education	2013