This course introduces the concept and importance of tourist villages, resorts, and preserves, including their social, cultural, and economic impacts. Besides, it outlines the modern methods of planning and managing such establishments with consideration of local environment and the integrity of tourism services (accommodation, food and beverage, transportation, entertainment) with focus on studying all related organizational elements and forms, such as human resources, marketing, and finance.
This course addresses the importance of e-commerce in tourism and its supporting infrastructures, whether related to information and business networks, GIS, human resources, insurance, or payment. Furthermore, it highlights the importance of laws and regulations to e-tourism. Finally, it explores the importance of E-business applications in tourism and its various related activities, such as airlines, transportation, hotels, car rentals, restaurants, and cruises.
This course concentrates on learning the various types and styles of tourism correspondence between travel agencies, or between travel agencies and tourists, or between hotels and tourists, or between any institution and individual related to tourism. It focuses on the writing skills of the various formats needed for such correspondence.
This module explains the importance of tourism offices and travel agencies in the tourist activity as a mediator between tourism activities and the tourist where they play many of the roles in the process of ticketing and organizing tours. It shows their role in promoting and marketing of tourism/hotel through introducing knowledge to tourists and tour operators. It deals with the importance of the administrative dimension in planning, organization, direction, marketing and control of the work of the tourist offices.
This course aims to provide a comprehensive review of the main issues and concepts relating to heritage tourism. It considers the heritage tourism broadly to include culture and nature in both urban and rural contexts, and presents an in-depth discussion of important global issues. The course provides a balanced view of both theoretical issues and applied subjects that managers must deal with on a daily basis.
This course focuses on providing knowledge to students about models and theories of destination management, management needs and processes. It provides information about how tourism destinations are developed, and the issues and skills involved in their operation including their management, marketing and integration with the community. It provides students with skills to handle tourists/visitors, host communities, private sector and public sector at tourism destinations – to enable a destination achieve sustainability and enhance tourist visitor satisfaction.
This course aims at developing the students’ English skills as related to tourism and hospitality activities. It covers various types and styles of English communication with tourists on sites and guests in hotels in English terms and expression appropriate to their needs at various times.
This course aims to provide graduate students with a basic background in research methods. This course examines principles, methods, and strategies for planning, designing, evaluating, and applying studies of tourism.